The thriving arts scene in San Jose appears to be helping the local economy rebound from the recession. The San Jose nonprofit arts sector provided more than $122 million in economic activity, according to the “Arts and Economic Prosperity IV” study released by the city Friday.
The report found growth in attendance, audience spending and jobs. Revenue increased by 19 percent since the last study five years ago. The people who attend art and cultural events in San Jose not only pay and attend the event, the report finds, but they also eat at local restaurants, and pay for parking and hotels.
“Even in this recession, the arts industry has demonstrated how it can be a significant player in San Jose’s robust economy,” said Kerry Adams Hapner, Director of Cultural Affairs. “Our cultural scene creates a visible and tangible sense of place for San Jose, a global epicenter, where people connect through the arts.”
In the last five years, attendance went up 5 percent, from 1,887,002 to 1,990,641. The report found that the average attendee spend also increased to $24.09, up from $21.03. Because of this, full time jobs by almost 500 to to 2,809.
“This study highlights that the Arts are an important sector in our strong economy,” said Kim Walesh, Director of Economic Development. “San Jose residents, visitors and workers are actively engaging in the arts, which will continue to play a pivotal role in being a driving force in our economy’s resurgence.”