SJPD Becomes First Big-City Police Department in the Nation to Fly the Rainbow Pride Flag

James Gonzales spent the first decade of his career as a San Jose police officer in the closet. When he was ready, he came out gradually.

He told his family first. Then, his colleagues and supervisors. In 2008, he came out to the broader public on live TV while protesting against Prop. 8, a ballot measure that would have outlawed same-sex marriage in California.

“You reach a breaking point,” Officer Gonzales said of his decision to openly embrace his sexual orientation. “You become exhausted with trying to hide who you are. I wanted to live a full life. I had the confidence that if I did come out, that people would support me.”

He was right. People welcomed him in both his personal and professional life. The veteran officer is now SJPD’s designated LGBTQ community liaison.

On Friday morning, Gonzales reflected on that journey as he watched the San Jose Police Department—an agency that supported him as an individual—affirm its embrace of the LGBTQ community as a whole by becoming the first major law enforcement agency in the US to raise the rainbow flag. Chief Eddie Garcia called the moment historic for the law enforcement profession and the nation.

“This is long overdue,” Garcia said the flag-raising ceremony outside SJPD’s Mission Street headquarters. “Flying this flag shows that we stand with our LGBTQ community members and members of this police department that are part of the LGBTQ family. This simple act is just as important as all the efforts we have done.”

The show of acceptance comes after a series of progressive policies adopted in recent years to change the way the city polices the queer and trans community and welcomes non-straight people within its own ranks.

In 2016, the city stopped targeted enforcement of lewd conduct laws on gay men outside public restrooms. The following year, the department launched an advertising campaign to recruit officers from the LGBTQ community, making it the first police department in America to show same-sex couples in hiring ads.

Though the results of the recruitment campaign are tough to track in terms of real numbers—federal law prohibits employers from asking questions about anyone’s sexual orientation—the impact of the messaging has anecdotally resonated within the department and the public it’s sworn to protect.

Just last week, SJPD launched the “SAFE PLACE” program to curb hate crimes, partnering with local businesses to encourage people to report suspected hate crimes. After all, hate incidents are widely thought to be under-reported because so many minority groups affected by the crimes are afraid to turn to police for help.

The hate crime reporting program launched here in San Jose is modeled after a similar initiative by the Seattle Police Department, which in 2015 became the first in the nation to implement such a campaign. Though originally designed to prevent hate crimes against gay and trans people, the program has since expanded to address those that target other populations disproportionately targeted by discriminatory acts.

As of now, 62 Starbucks cafes and 25 Wells Fargo branches have posted decals with the “Safe Place” symbol to indicate that they’ve joined SJPD’s hate crime-reporting program. “If you're walking down the street and you see that ‘Safe Place’ hate crime sticker every couple blocks, you will know that people care, the police care and the community cares,” Gonzales said. “It’s going to give you the confidence to report.”

Businesses throughout the city will advertise their participation in the 'Safe Place' program by posting decals with this symbol on their storefront.

In addition to the “SJPD Safe Place” decals affixed to storefronts, the agency will provide training materials for employees, with guidelines about calling 9-1-1 when someone reports a hate crime, and allowing the victim to stay inside until police arrive.

“The fact that we are partnering with other corporations sends a message to everyone: the city and the residents are not going to tolerate hate,” Garcia told San Jose Inside in a brief on-the-spot interview at Friday’s ceremony. “It's important for us because we have seen hate crimes on the rise.”

The number of hate crimes reported to SJPD has spiked in recent years—going from six incidents in 2015 to 37 in 2018. The number of sexual orientation-based hate crimes rose from one to eight incidents in that same timeframe.

That said, the number of hate crimes fell by seven cases from 2017 to last year. In 2018, race-based hate crimes accounted for 64.8 percent of hate crimes while sexual-orientation-based hate crimes accounted for 21.6 percent.

But Garcia said one should interpret the trend with nuance: there are many reasons for the uptick in reported hate crimes, including more frequent and detailed reporting. “In 2017, we expanded our policies to ask if the victims of a crime felt that bias played a part—that may have increased the numbers.” he suggested.

Hopefully, the chief continued, the increased reporting stems from a growing trust in police to address hate crimes.

At the same time, Garcia acknowledged, “there may be more hate crimes occurring as well. It’s a conflux of all those factors.”

Santa Clara County District Attorney Jeff Rosen, who joined SJPD for the flag-raising ceremony, echoed Garcia’s point about considering hate crime trends in context.

“Unfortunately, LGBTQ individuals are often the victims,” Rosen said. “While the numbers have risen somewhat in our county, they are still pretty low. All in all, it’s a diverse country and people are pretty respectful of one another.”

As though to affirm that point, the rainbow flag now flies outside the police station of the 10th largest city in the nation. It’s symbolic, of course. But for Gonzales, who works within the ranks on actively building relationships with San Jose’s LGBTQ community, it’s a sign that a more progressive era of policing has come.

Officials say SJPD has become the first major-city police agency in the nation to fly the pride flag. (Photo by Nicholas Chan)

Nicholas Chan is a journalist who covers politics, culture and current events in Silicon Valley. Follow him on Twitter at @nicholaschanhk.


  1. San Jose Pride 2019 was a Blast!!! Please enjoy some footage below of the Parade that was on Sunday…. This was my first time attending a PRIDE event and I really had a great time. It was really impressive to see the whole community come together and celebrate this wonderful event…. I am more then sold….. you better bet i will be there next year…

    This is the San Jose I love…. Enjoy the Video….

  2. I can only hope that this county will put in the effort to help out the homelessness and crime thats going on. They can be the first to fly the flag of helping out all their citizens

  3. “Activism” is righteousness plus force.

    “Gay rights” is certainly “gay righteousness”.

    And the SJPD is certainly about force.

    More force, more activism.

    More activism, more force.

  4. Where’s the headlines “Crime down”, “Shootings nonexistent “, “Gang violence nonexistent ” ???
    Nope instead we get the SJPD promoting a gay flag over its headquarters. Phfttt….our heroes! What a pity!

  5. Oh, great! Now Democrats have come out against “religious liberty”!

    “Democrats pander to nones”

    And, “religious liberty” is apparently especially offensive to LGBTQxxx’s:

    “The resolution says that the religiously unaffiliated have been marginalized from society and from politics, and notes the harm caused by the use of “religious liberty” against “the LGBT community, women, and ethnic and religious/nonreligious minorities” and others.”

    So, is SJPD’s waving of the “Rainbow Pride Flag” a statement that SJPD is onboard in the war on “religious liberty”?

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