Five San Jose Businesses Talk about How They’ve Handled the City’s Minimum Wage Increase

San Jose raised its minimum wage over the summer to $12 an hour. While many people saw this as a victory for low-income workers, opponents of the wage increase argued that local businesses would struggle.

We recently reached out to a diverse collection of San Jose businesses with minimum-wage workers to see how they’re coping since the pay bump went into effect. Their answers could also be seen as instructive for when the city’s minimum wage increases to $15 an hour in 2019.

Streetlight Records in San Jose. (Photo by Linda N, via Yelp)

Streetlight Records (Photo by Linda N, via Yelp)

Streetlight Records
Paige Brodsky, Manager

“Streetlight was caught completely off guard by the increase on July 1. It didn't seem to make a big splash in the media beforehand and we weren't contacted by the city of San Jose with any sort of notification after the vote happened. … It hasn't been quite long enough for us to see what the long-term effects will be, but we’re managing for now. Bringing up the lower end of our pay scale means that there’s less room between lowest paid and highest paid employees, which means less room to maneuver on the continuum as employees take on more responsibility. It also makes us less able to consider seniority as a factor in pay. We do offer benefits to our full-time employees, including health insurance and vacation time. We intend to keep those benefits, but it’s going to be tight, especially since the next increase kicks in only a few months from now.”

Pacific Car Wash (Photo via Yelp)

Pacific Car Wash (Photo via Yelp)

Pacific Car Wash
Jason Pang, Manager

“For the city of San Jose, it’s already really hard for people to live. We’ve had to balance things out. Because the minimum wage goes up—we have anywhere from 25 to 40 employees—the ones that were already getting paid $12, we have to raise [their wage] a dollar too, and our car wash prices get a little more expensive. They used to be $30, now they’re $35. … The taco shop down the street has now changed their prices—a dollar or 50 cents more per taco. [Employees] are getting a dollar more but they are also paying a dollar more for tacos now for lunch.” (Pacific Car Wash is temporarily closed and expected to reopen Nov. 1.—Editor

Recycle Bookstore (Photo by Christine B, via Yelp)

Recycle Bookstore (Photo by Christine B, via Yelp)

Recycle Bookstore
Eric Johnson, Owner

“It gives me a lot more flexibility to be able to have a portion of my workforce be able to work at a lower salary part-time, so that I can save on overhead in order to hit my profit margins. … With a full-time person you don't change their hours, so having somebody who is younger—somebody just starting off in college—allows us to have that added security without having to invest as much money into a full-time person. ... I feel like our business is going to be OK in the long run. It will be a bit of a strain as it gets closer to the $15 an hour rate, just payroll wise. Bookstores are closing all over the place. One of the main reasons Borderlands [almost] closed in San Francisco was because of the raise in the minimum wage, because the [profit] margin in a bookstore is already low to begin with.”

Caffe Frascati (Photo by Tony T, via Yelp)

Caffe Frascati (Photo by Tony T, via Yelp)

Caffe Frascati
Diana D’Angelo, Manager

“As for our staff, obviously it’s been helping a lot because the cost of living in San Jose is so expensive, but for a mom-and-pop business, we did have to raise our prices a bit to make up for that difference. We raised our prices a quarter on each item, so not a lot but just enough to help with the increase. … Just because our prices were pretty low compared to other coffee shops in the area, the customers haven’t said much about it because we didn’t raise it too much. Our employees are pretty stoked about the pay increase because a lot of them are students, a lot of them are working full-time minimum wage to try and pay their rent and cost of living in San Jose.”

Britannia Arms Downtown (Photo by Shannen R, via Yelp)

Britannia Arms Downtown (Photo by Shannen R, via Yelp)

Britannia Arms Downtown
Sonny Walters, Owner

“The obvious is that it affects our total payroll. The staff and hiring process is also heightened to have individuals perform [at a higher standard] and understand that the pay wage should match the service that’s given. It also ties into our product quality. With increases in prices and the payroll, we’re going to push for a higher quality in our product. We’re going to enhance our menu. It may take a slight increase in pricing for our customers, but we feel that the quality of food and service will increase as well.”


  1. 25% increase is still right around the corner. You think these places will employ more or less people in the future if $12 is tight now? Bad idea meet robot, robot meet bad idea…

  2. It’s real simple prices will go up. Question is why try hard when you know you will just get a raise. LOL.

  3. Or how about this: “marginalized person who might now be able to afford to live, meet fake news about the death of small businesses”?

    • That makes zero sense if wages don’t matter just raise it to $30 a hour. Why be so cheap. Oh wait the business owner would actually lose lots and lots of money but I guess you call that fake news. I’m sure you will still buy your $30 widget in San Jose and not on line like Amazon for $15. Yea small business will go under. Its the same lies I was told about health care. Mine has gone up over 100 percent plus the deduct.

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