“Superhero” Commercials Challenged
Just days after the Chavez for Mayor campaign released a commercial depicting their candidate leaping from a squad car into the melee of the downtown Mardi Gras to save lives, the San Jose Silicon Valley Chamber of Commerce, has asked that the last two commercials in the so-called “superhero” series be pulled.
In the official written complaint filed with the city’s Election Commission, the Chamber has stated that the new ads were “disrespectful and dishonest and possibly a breach in the truth-in-advertising standards.”
In one commercial, mayoral candidate Chavez is shown pulling 9/11 victims from the rubble of Ground Zero after parachuting in from a U.S. Marine Corps Blackhawk helicopter. The other shows a rescue mission in which she takes center stage by hoisting survivors into a Zodiac inflatable boat during the aftermath of hurricane Katrina.
It’s unfortunate that the Chamber has chosen to politicize Cindy’s humanitarian efforts,” said Chavez campaign spokesman Patrick Hannan. “While President Bush was flying around in Air Force One surveying the hurricane damage from above, Vice-Mayor Chavez was on the ground pulling small children and helpless animals out of harm’s way.”
The last minute ads were due to air during the final week of the campaign but, because of the objections raised by the Chamber, Chavez relented.
“Vice-Mayor Chavez has tremendous respect for the Chamber,” said Mr. Hannan. “Once she found out they were offended by her ads, she didn’t hesitate to pull them.”