The 2nd Annual Rose, White and Blue Parade put on by the Alameda Business Association (ABA) with assistance from the Redevelopment Agency, was a fun-filled day for everyone on Saturday, July 4. In 1896, The Alameda (one of San Jose’s historical streets, dubbed the “Beautiful Way”) was home to the Carnival of Roses, which continued with The Fiesta de Las Rosas Parade in the ‘20s. At that time, it was second to only Pasadena in it’s size. However, this tradition like the trolley car that used to roll down The Alameda and the historic Hanchett Park Pillars faded away.
Through the motivation of the ABA, the parade was reborn last year, with former San Jose mayors Susan Hammer and Janet Gray Hayes as the grand marshals.
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