Some of the headlines in various local rags and websites over the past couple of weeks cast such a golden glow on San Jose’s firefighters union, it was as if Local 230 president Randy Sekany had written them himself: “San Jose Firefighters Quickly Quell Two Blazes.” “Firefighters Respond to Three Blazes in Less Than Two Hours.” “San Jose Firefighters to Expose Fatal Flaws in City’s ‘Dynamic Deployment’ Scheme.”

Coming as they did while the union was locking horns with the city over pay cuts and layoffs, the puff pieces no doubt pleased Sekany and his troops. But on Friday, every news source in town seemed to spin that story in the city’s favor: “San Jose Firefighters Reject City’s Concession Proposal.”

Considering how hard she’s been pushing for Measures V and W, former vice mayor Pat Dando might be having second thoughts about her star turn, back in 2000, in some San Jose Fire Fighter’s Union promotional videos.

Team San Jose, the peculiar alliance of hoteliers, unions and city bureaucrats that runs the city’s entertainment and convention venues, is facing the biggest crisis in its short, contentious history.

Last Wednesday, finance chief Scott P. Johnson issued a report showing that the quasi-public entity overshot its budget by $750,000, and tangled its bookkeeping so badly that director Dan Fenton can’t even say exactly where the missing money went. Then on Monday, City Councilmember Sam Liccardo turned up the heat, asking city manager Deb Figone to dig into the hotel-tax-funded entity, which is run by Fenton and an executive committee including South Bay Labor Council boss Cindy Chavez.

The city’s fearless and occasionally politically tone-deaf leader, Chuck Reed, was riding high after successfully placing pension reform and binding arbitration on the ballot with a carefully stitched-together coalition that seemed to spell the end of organized labor’s control of the San Jose City Council.

The afterglow was short-lived, however. Reed threw the new majority into chaos with his divisive endorsement of gay marriage opponent Larry Pegram for a council seat, just a day before a California court overturned Prop 8.

“He seems to be a real gentleman…I don’t know if he is or not. He may have a little wild man in there.”

In this viral YouTube video (http://bit.ly/JodieFisherReel), Jodie Fisher is not speaking about the disgraced former HP CEO Mark Hurd. But it’s one of several snippets from the career of the onetime soft-core porn actress turned smalltime reality TV star turned “corporate customer liaison” that are ironic in context.

Fresh off what may have been the biggest victory of his political career, Mayor Chuck Reed last week decided to immediately blow some of his hard-earned political capital, endorsing the conservative Christian council candidate Larry Pegram.

Unless Fly is missing something, the timing of the mayor’s announcement couldn’t have been worse. In recent years, Pegram has been San Jose’s most high-profile anti-gay activist. He campaigned locally for the ban on gay marriage, without success.

Anybody who has met Aaron Resendez can attest to his aura of sincerity and old-school charm. A longtime community leader who has dedicated his life to the East Side, this is a guy who, during his unsuccessful run for a District 5 council seat in June, visited the ill father of competitor Magdalena Carrasco in the hospital, just to say ‘hi’ and offer support. What a decent dude. That may be why Resendez is so worked up about that public spat he had with Ryan Ford out in front of San Jose City Hall back in May.

Raising two kids at a time is tough; that’s why parents of twins deserve sympathy. And that’s why Fly feels doubly sorry for District 1 San Jose Councilman Pete Constant and his wife, Julie—the parents of two sets of twins, plus a preschooler. Now Fly hears that Julie Constant has pulled papers to run for the Campbell Union Elementary School District board next fall.

Though he’s yet to decide whom he’s endorsing in the District 5 runoff, J. Manuel Herrera will indeed be running to retain his long-held East Side Union High School District Board Trustee seat next fall.

When Herrera hoofed it to the County of Santa Clara Registrar of Voters Office to pull his papers earlier this month, however, whom did he discover in line ahead of him? None other than former East Side Superintendent Bob Nuñez.

Two weeks ago, Larry Pegram hand-delivered a letter to Donald Rocha, his opponent for the District 9 seat on the San Jose City Council. The three-page missive asked Rocha to pledge support for a doctrine labeled the “Pegram Principles,” obviously modeled on the “Reed Reforms” that helped Larry’s friend Chuck win the mayor’s job a few years back. (As if front-runner Rocha would have anything to gain by endorsing his opponent’s philosophy.) Pegram attached a personal note, essentially one of those “no-negative campaigning” promises: “Dear Don, I look forward to a campaign that is worthy of our constituents and is carried out in an honorable manner.”

What on earth is going on in San Jose’s cyberspace? Fly noticed that the 3-year-old Vietnamese political blog Little Saigon Inside has completely changed its look to a more generic Blogspot template.

It has now reintroduced itself in a post that seems to swear off the kind of finger-licking local gossip pointed out in this column last week.

It looks like the lines between the city’s visitors bureau and the labor-business coalition that runs city-owned facilities is being further blurred, if they exist at all. Until very recently, the Convention and Visitors Bureau, a quasi-public, hotel tax–funded organization, and one of the three entities that make up Team San Jose, operated the SanJose.org website.

The site made mention of Team San Jose as an “innovative public-private” partnership between the CVB, South Bay Labor Council and a group of local hoteliers, who joined forces to streamline the process by which out-of-towners can spend their cash.

The robust Vietnamese press in Silicon Valley has always played by its own rules, and a post on the blog Little Saigon Inside provided a particularly salacious example recently.

The author, Vinh Nguyen, points out that the Vietnam Daily Newspaper went after District 7 City Council candidate Minh Duong before the June primary with articles that accused him of being pro-Communist while boosting long-shot candidate Patrick Phu Le with headlines like “Phu Le Has a Very Great Chance of Being in the Run-off” (Le captured 17.11 percent of the vote to Duong’s 24.07 percent).

Judy Glickman, wife of former Los Gatos Councilman Steve Glickman, may be mounting a run of her own this November.  She has been hitting up local political consultants, shopping for somebody to help her in a race for her husband’s old seat on the clubby Los Gatos Town Council.

Her hubby was often a lone-wolf on the council, battling an otherwise unanimous body on topics ranging from a skatepark (which he favored) to a new public library (which he opposed). After deciding to step down rather than seek a third term last summer, Glickman circulated two 11th-hour initiatives—one to halt the new library project and another to institute term limits on his former colleagues. Both failed

The grand reopening of WET on June 26 turned into a wash after owner Mike Hamod had to shut the party down little more than 24 hours before the fete for the club’s remodeling was to begin. According to Hamod, fixtures being sent from Florida and Chicago did not arrive until Friday afternoon and were unable to get proper city inspection.

Thanks to the miracle of social networking, the 3,000-plus people expected to swarm the corner of South First Street and East San Salvador were alerted that the party was off before a bottle-service-starved riot broke out

Fly noticed a familiar, comely face in the corner of MercuryNews.com last week but was slightly confused to see a blue and orange PG&E logo where Evan Low’s dimple should be.

The trail-blazing, openly gay mayor of Campbell, shilling for PG&E? It turns out to be an ad for the much-maligned SmartMeter Program, the PG&E initiative to replace all old power meters with digital ones supposedly designed to provide more accurate readouts and give customers a better way to monitor their gas and electricity usage.