Poll

A Tale of Two Polls

Mayor Sam Liccardo will need to find common ground with opponents on issues outside of pension reform to move the city forward.

The recent poll showing Dave Cortese in first place—and Madison Nguyen in second—for the San Jose mayor’s race must have been a shock to the Sam Liccardo camp. So much so, that Liccardo released his own polling information showing him now in second.

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The Negative Consequences of Push Polls

Push polls can be an effective tool in measuring the emotional response of voters to negative information.

Recently, a poll funded by county supervisor candidate Teresa Alvarado ran a series of questions testing the “negatives” of Cindy Chavez. This is typical of pollsters in all races, but the push poll often telegraphs the messaging a candidate intends to use.

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Liar Polls and the People Who Love Them

Many current public polling organizations have mastered the art of the liar poll. These polls are designed to reflect a result, so that voters are deceived into believing that certain candidates or issues are winning, when clearly they are not.

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