Oracle

Silicon Valley CEOs Need PR Tips

The titans of Silicon Valley need some personal public relation advisors. Marissa Mayer, Tim Cook, Meg Whitman, Scott McNealy and many others fail to grasp the most basic PR concepts. They don’t have to look far for good role models. David Packard, Bill Hewlett, Steve Jobs and Gordon Moore were masters at molding their public image.

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Shark Tank Could be Playing Name Game

Hewlett Packard CEO Leo Apotheker’s move to exit the consumer computer business could bring more bad news for San Jose’s budget. The Palo Alto computing colossus currently pays San Jose and the arena’s management firm $3.25 million annually to hang its sign at the HP Pavilion’s entrance. Of that amount, $1.25 million goes directly into the city’s general fund. But with the agreement set to expire at the end of 2015, and HP’s plan to spin off its line of PCs—like the “Pavilion” models—the Shark Tank’s proper name seems unlikely to stick.

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