Jed York

How Santa Clara Scored Big in Attracting the 49ers, Super Bowl L

Here it comes. The biggest, baddest sports spectacular in the United States of America. Super Bowl L—that is L as in roman numeral 50; and “L” as in “L”ove it—will be an unofficial national holiday. This is an extravaganza and event so special that it dwarfs all other sporting events. And to think it all started with one man’s vision, a letter and a personal visit.

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What San Jose Can Learn from 49ers

The San Francisco 49ers broke ground Thursday on their new stadium in Santa Clara and threw a tremendous party replete with football royalty, current players, politicians and, most importantly, volunteers from the Measure J campaign that made the day possible. The model used by Santa Clara and the Niners should be replicated in San Jose for the new A’s stadium.


Success is Winning it All

The San Francisco 49ers’ season notwithstanding, anything less than a Super Bowl victory is a failure. It’s old fashion, but making the playoffs is not success. Maybe it’s because of my own chosen profession, but coming in second is not a successful outcome. My clients don’t pay me to come in second.