The titans of Silicon Valley need some personal public relation advisors. Marissa Mayer, Tim Cook, Meg Whitman, Scott McNealy and many others fail to grasp the most basic PR concepts. They don’t have to look far for good role models. David Packard, Bill Hewlett, Steve Jobs and Gordon Moore were masters at molding their public image.

The 567-acre Coyote Highlands project goes before the County Planning Commission at its 1:30 p.m. meeting today. The proposed subdivision would add 25 homes to an area that is considered historically significant and environmentally sensitive, prone to such natural hazards as earthquakes and landslides. The properties contain watersheds and wetlands, and the new homes will be able to be seen from the valley floor.

A recent Mercury News article regarding San Jose Rep noted that the theatre’s financials are in a dire state. Unfortunately, that report drew on a note from a 2009 audit, providing a sensationalized makeover of old news.

Creating a strong economy requires creating a “sense of place,” that difficult-to-quantify assemblage of urban elements—retail shops, flower-adorned paseos, street performers, murals or charming cafés—that make pedestrians want to linger, rather than merely to pass through. Last month, many of you saw news accounts of our most recent effort to enliven our public spaces, in the form of a pilot project to launch “Curb Cafés” in San Jose. By extending the sidewalks into the streets, adjacent businesses—restaurants, cafes, bike shops or bookstores—can create dynamic spaces that both draw customers out into sunshine, and enliven the streetscape for passers-by.

Much like the early partnership of Steve Jobs and Steve Wozniak, which transformed the manner in which we use technology, three pairs of individuals are at the forefront of improving education for Silicon Valley’s students. These innovators and provocateurs work to challenge the status quo, and their goal is equitable, high quality education opportunities for all children.

The new minimum wage law, Measure D, will take effect March 11, 2013. Many business owners I have spoken with plan to cover the increase in payroll costs by raising prices, reducing the hours of current employees and, in some case, simply eliminating positions altogether. But there is another option.

Tomorrow is a big day for District 6. After 13 years of waiting—the past three of which were spent staring down a fully-functional yet sadly dormant shell—we finally get to see the Bascom Library and Community Center open all of its doors to the public. For residents of Blackford, Buena Vista, Burbank, Del Monte, Shasta/Hanchett Park, Sherman Oaks, and Winchester, the 2pm ribbon cutting at 1000 South Bascom Ave. will be the culmination of a protracted struggle with City Hall, and the district’s own councilmember.

Last fall, more than 200 residents from the four neighborhoods that comprise the Washington community—Goodyear/Mastic, Tamien, Guadalupe/Washington, and Alma—assembled at the corner of South First/Monterey and Oak to fight back against the increase of prostitution in our community.

As a U.S. Congressman, Mike Honda has promoted the rise of the under-represented, so it is the height of irony that he would be challenged by Ro Khanna, an Indo-American from his own party.

The neighborhood park is often taken for granted as part of the everyday American urban and suburban landscape. The primary value of our parks is economic, but there are also very important health benefits to citizens of all age groups.

Someone asked me last week if there are underreported stories about public education in the Bay Area. Absolutely there are. People and ideas are converging in Silicon Valley, and they have the potential to alter the landscape of schools and learning.

Once again it’s Presidents’ Day, or George Washington’s birthday if you yet again want to be that guy. Most city, county, state and federal workers have the day off from work, but we’ll still have a couple stories before calling it a holiday.—Editor

Before Don Rocha became a San Jose councilman, the District 9 rep did a little modeling on the side. We assumed those days were done. We were wrong.

I had an incredible experience this past July, attending the Greater & Greener Conference in New York City. It was the largest gathering ever in the United States of Park, Trails and Open Space Professionals, Advocates, and Supporters, with more than 900 people from 200 cities and 20 countries. Some of the critical messages form this conferences are now being applied to our parks here in San Jose.

President Obama’s State of the Union address will reportedly focus on growing the economy and jobs while shrinking the deficit. There are several ways these goals can be achieved, but in the long term the goal of growing the middle class must include strengthening publicly funded education.

Much has been said recently about law enforcement budgeting. One of the shared community goals is to increase the actual number of police officers. In addition, another shared community goal is for pension reform. In my opinion, these two objectives are inextricably linked.