San Jose-based branding firm Liquid Agency has been tapped to update the Vatican’s marketing strategy. Rome officials are looking to the Silicon Valley agency to provide a contemporary and technology-friendly identity for the Church’s global outreach efforts. The papal rebranding will replace the current identity, which has been used since 1929, when Pope Pius IX signed the Lateran Treaty, creating the newly independent Vatican City. Liquid, located in downtown San Jose’s SoFA district, is expected to produce a more iconic, streamlined look that will better enable the Church to hold its own against competing theologies.

Former Marin Assemblyman Bill Bagley is a gregarious and genial man. Those who drive highway 101 just beyond the Golden Gate Bridge might recognize the freeway, named for this Republican, that begins just before the Waldo Tunnel on the Marin side of the structure. Yes, a Republican once represented the now liberal enclave that is Marin County. But Bagley wasn’t the kind of Republican we see all too often today.

Nearly every civic official in San Jose agrees that promoting a stronger local economy is our highest priority. Regardless of our political perspectives, we all understand that supporting vibrant small businesses and high-wage jobs are key to putting our friends and neighbors back to work. We can revitalize our economy one street—and one vacant storefront—at a time. The small business incentive package currently pending before the City Council is important. The idea is simple—where landlords of long-vacant, street-facing parcels are willing to reduce their asking lease rates, City Hall should waive permit fees for new businesses seeking to get up and running.

Today I write about an extraordinary man and truly remarkable project being created in his honor. Umberto Abronzino, a talented soccer player and barber, was born in 1920 in Sessa Aurunca, Italy. More than 30 years later, he found his way to San Jose and created a soccer movement.

As the U.S. Supreme Court considers the constitutionality of California’s Proposition 8 and the federal Defense of Marriage Act, marriage equality advocates have mobilized on social media by sharing a red equality logo. In this column, local community organizer Omar Torres talks about the rights of our LGBTQ community and his own struggle to come out as a gay man to his family.

This video of a “smart mob” designed to discourage smoking tobacco, put on by nonprofit Working Partnership USA, was funded with county taxpayer dollars.

Flash mobs are so 2011. But apparently, that’s how the county decided to spend leftover money at the end of last year, which, if memory serves, was 2012. But, wait, these weren’t just any flash mobs—they were “smart mobs.” At its last meeting of 2012, the county Board of Supervisors unanimously approved a $40,000 increase in its partnership with nonprofit Working Partnerships USA. The additional funds were retroactively approved to continue an anti-smoking initiative through March 18, 2013.

Larry Esquivel inherited San Jose’s chief of police position without ever putting his name up for consideration. In fact, none of the San Jose Police Department’s deputy chiefs showed a genuine interest in the job, leaving the applicant pool to some uninterested and/or unqualified candidates outside of the area. But Esquivel is learning the ropes, and a perusal of his Twitter account shows a man who loves emoticons, classic cars and ... the Mercury News? Yes, the Mercury News.

Last week, I participated as the alternate for Mayor Chuck Reed on the oversight board for the Successor Agency to the Redevelopment Agency (SARA). The primary focus of the meeting concerned the approval of a one-year extension to the existing Letter of Credit (LOC) with JP Morgan bank. This extension had already been passed by the City Council, but it was still up to the SARA Oversight Board to approve the extension as well.

We all stand on the shoulders of others in the building of a city or a nation. Nowhere is that more true of our valley than in one strip of San Jose called San Pedro Square. A boy named Luis Peralta traveled north from Tubac, in Old Mexico, fully 1,000 miles, and he settled in this area; the DeAnza Party followed. We move from Peralta to Fallon, Masson, Giannini, Disney, Hewlett and Packard, and on to Jobs in a few short steps and some 200 years of San Jose history.

For decades, institutions of higher learning have been at the forefront of social change. San Jose State University’s CommUniverCity San Jose program is an excellent partnership between residents, the campus community and government partners like the city of San Jose and Santa Clara County.

It was striking that George Shirakawa Jr. pleaded guilty Monday in Superior Court with nary a friend or family member there to support him. You never know who your friends are in politics until you are down. The absence of so many spoke volumes.

It will “take a village” to preserve, maintain and expand urban parks in the 21st Century. A key feature of what I call the “new paradigm” of America’s Parks and Trails is that the future lies in forming coalitions—virtual villages—among a variety of interested parties. Re-imagining our parks systems means not counting on government to be the sole caretaker of these community treasures.

Everything since last Tuesday’s election of Cardinal Jorge Bergoglio as Pope Francis has reignited my Jesuit instincts. The Jesuit dots have connected in so many ways since last week that I felt compelled to write on Jesuit education today. The question is, can we take the foundational beliefs of Jesuit education and transfer them to traditional public education, while still keeping the imperative separation of church and state?

San Jose has spent approximately $1 billion on affordable housing, which has produced tens of thousands of units being built within our city limits. The city has always done more than its fair share in this area. In fact, San Jose has carried the region—to its own economic detriment—by shouldering most of the affordable housing needs, resulting in fewer jobs.

Habemus Papam! We have a Pope! The centuries-old tradition of locking 115 men in a room until they make a decision still works today. This brings us to an old idea for getting rid of gridlock in our political system.

I received a phone call last year from a resident who lived near Almaden Winery Park. She told me that she wanted to plant some rose trees in the park, and that she had been referred to San Jose Parks Foundation for help.