Silicon Valley CEOs Need PR Tips

Marissa Mayer, CEO of Yahoo, made waves this week when it became public that the company will no longer allow employees to work from home. (Photo by jdlasica, via Flickr)

The titans of Silicon Valley need some personal public relation advisors. Marissa Mayer, Tim Cook, Meg Whitman, Scott McNealy and many others fail to grasp the most basic PR concepts. They don’t have to look far for good role models. David Packard, Bill Hewlett, Steve Jobs and Gordon Moore were masters at molding their public image.