Tim Cook

Silicon Valley CEOs Need PR Tips

The titans of Silicon Valley need some personal public relation advisors. Marissa Mayer, Tim Cook, Meg Whitman, Scott McNealy and many others fail to grasp the most basic PR concepts. They don’t have to look far for good role models. David Packard, Bill Hewlett, Steve Jobs and Gordon Moore were masters at molding their public image.


How Horses Become People, Too

The horse of Millionaire Mitt Romney’s wife was beaten badly in the Olympics by the steed of a British billionaire’s granddaughter, setting off a firestorm among America’s elite on whether Romney was really dedicated to, or wealthy enough to engage in, “American Exceptionalism.” But then Bain Capital swooped in for the rescue.

Read More 6