Tim Cook

Silicon Valley CEOs Need PR Tips

Marissa Mayer, CEO of Yahoo, made waves this week when it became public that the company will no longer allow employees to work from home. (Photo by jdlasica, via Flickr)

The titans of Silicon Valley need some personal public relation advisors. Marissa Mayer, Tim Cook, Meg Whitman, Scott McNealy and many others fail to grasp the most basic PR concepts. They don’t have to look far for good role models. David Packard, Bill Hewlett, Steve Jobs and Gordon Moore were masters at molding their public image.

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How Horses Become People, Too

The horse of Millionaire Mitt Romney’s wife was beaten badly in the Olympics by the steed of a British billionaire’s granddaughter, setting off a firestorm among America’s elite on whether Romney was really dedicated to, or wealthy enough to engage in, “American Exceptionalism.” But then Bain Capital swooped in for the rescue.

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