I want to take this time to salute a brave soul, the owner of Chic Chateau, one of the only retail clothing stores in all of downtown. So much has been said about how retail cannot survive downtown—because there aren’t enough people or there isn’t enough money or enough parking—that we need to keep an eye on how Chic Chateau is doing to see if they can prove the naysayers wrong. Geared toward the 20- to 30-something woman, the boutique will be a barometer of how retail will do in our downtown now and in the future.
The clothes are trendy and cute (my friend walked out with an adorable outfit); Chic Chateau, housed in an apartment complex on the corner of San Fernando and Third Street, is obviously banking on it’s proximity to San Jose State. Now, with my busy schedule, I haven’t made it over there quite yet, but plan to visit them very soon. Why? Because I think it’s in everyone’s best interests to make sure that Chic Chateau is successful. What chances will we have downtown if the store doesn’t make it?
Regardless of how much is being run through the register each day, if Chic Chateau can survive, maybe it will encourage other boutiques or even the mucky-mucks at large clothing chains to take a chance downtown—and that will add to the downtown that we all want and need.
So even if you are 245-pound man with a 48-inch waist, maybe you could get used to the idea of squeezing yourself into a pair of skinny jeans with sequins down the sides matched with a baby doll shirt? Or, on second thought, maybe just buy an outfit for your niece…and I will see you there soon.