Roger Goodell

How Santa Clara Scored Big in Attracting the 49ers, Super Bowl L

This graphic rendering of the new San Francisco 49ers stadium in Santa Clara should be a reality next year.

Here it comes. The biggest, baddest sports spectacular in the United States of America. Super Bowl L—that is L as in roman numeral 50; and “L” as in “L”ove it—will be an unofficial national holiday. This is an extravaganza and event so special that it dwarfs all other sporting events. And to think it all started with one man’s vision, a letter and a personal visit.

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