Fly noticed a familiar, comely face in the corner of MercuryNews.com last week but was slightly confused to see a blue and orange PG&E logo where Evan Low’s dimple should be.
The trail-blazing, openly gay mayor of Campbell, shilling for PG&E? It turns out to be an ad for the much-maligned SmartMeter Program, the PG&E initiative to replace all old power meters with digital ones supposedly designed to provide more accurate readouts and give customers a better way to monitor their gas and electricity usage.
However, the claim that some SmartMeters are racking up sky-high power bills is causing a major backlash. So, PG&E figured, deploy the cute local pol!
“SmartMeters work by focusing consumption so that the consumer really understands how much they are using,” Low assuages us.
Though Fly is of the opinion that SmartMeters are probably a good thing in the long run, voters all too recently showed that they do believe in evil after voting down Prop. 16, the deceptively named, PG&E-financed “Tax Payers Right to Vote Act.”
Seems like a tricky time to be pasting a PG&E logo so close to the name of a local politician. And ultimately, why Low? Wouldn’t Chuck Reed, who’s been supportive of the meters, have been a more logical choice?
Then again, maybe PG&E was looking to harness the power of a megawatt smile.